Now, what’s more remarkable than seeing your name on a Coke bottle? In order for Coca Cola to reconnect with their audience in Australia they decided to get personal! Coke took their audience & brought them closer to their brand! They did everything from Coke bottles, t-shirts, vending machines, billboards, and even those crazy 18-wheelers that we see on the highway. With just this campaign alone Coca Cola received a 3% increase in sales, 870% increase in Facebook traffic, 12,000,000 social interactions, & 76,000 Coke cans shared in less than 3 months!
But, how can I do the same with my brand?
Depending on your targeted audience, all Coca Cola did in order to bring their audience closer to their brand was give them control over what they wanted to see on each Coke can! Not only does this give your audience control (which they love), but this gives them a chance to share their name & creativity with people all across their country! We humans love certain brands and love them even more when we can add our creativity to them! Coca Cola found a simply, but remarkable way to connect with their audience & more brands should think of certain small ways to create a unique experience with their audience. Ask yourself: what is a simple way to bring my audience closer to my brand?
“People will forget what you did, but they will never forget how you made them feel.”
Cole Cornerr 